Perfume you compose,
not simply wear.
Wear one, or layer two into a signature that's yours alone.Sample first, commit later.
Try first.
Then layer.
Try any scent as a sample first. Then layer two into a signature that's yours alone.
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Layer any two, 15% off.
Any two fragrances, 5ml and up. The 15% comes off automatically at checkout, and full bottles include a free travel size.
Explore all layering sets →
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In season now
The seasonal edit →Shop by note
Every diu. is built from a few key notes. Pick one you love and see what it smells like, plus every scent we make that wears it.
All notes →
Eight scents. Thirty-six ways to wear them. Every month.
A seasonal box of eight 5ml fragrances, four layering pairs to explore, plus members-only scents you can't buy anywhere else. Worn alone or layered, that's 36 ways from one box.
Where to find us
The best way to meet a scent is in person. Here's where diu. will be next.
diu. Cloth
The house steps beyond scent. A considered streetwear line, composed with the same quiet-luxury eye. Full details to come, join the list to be first through the door.
Make it yours.
Most people wear a perfume. Here, you compose one.
A signature no one
else is wearing.
Wear one scent on its own, or layer any two into something unmistakably you.
Try before you fall.
Every scent starts at just £4. Sample a pairing on your own skin before you commit to a bottle.
Find your pairing
Discover three ready-made ways to layer any scent in the collection.
Open the full guide →
